Client:
Casual Dining Group. Created while working at Collaborator Ltd
Year:
2017/18
Services Offered:
Branding, Print Design, Web Design, Email Marketing CRM, Development
The Belgo brand has been operating for over 25 years in London. In that time, the branding had changed numerous times and had lost its connection to the core offerings of the business.
We were asked to work directly with the brand team to create a complete range of marketing and branding materials that would show clear and consistent messaging across a range of offline and online media.
The brand plays on a monastic connection that is featured at their flagship Central London restaurant where the staff all wear monks habits etc, This is a direct reference to the Trappist beers produced in Belgium, this was rolled across materials using a range of copy writing, illustrations and graphic elements that all work together to give a clear direction and feeling to to the brand.
This video was cut to be playing on the screens in the bars in each of the restaurant. The idea was to reinforce the brand identity using a range of footage from Belgium, breweries and things shot ourselves, alongside animated advertising for key products the brand wanted to push. The tempo was kept slow to have an element of calm, the client didn't want it to be too in your face, as this could distract customers attention too often and become irritating. Overall, the video has been received very well and I have had good feedback from operational managers from the brand.
